TurboTax 2023 - 2024 Income Tax Software Sales Outlook

TurboTax sales are on the rise, and as a frugal consumer, I always find myself looking for deals on tax software when the new year comes around.

Locating TurboTax 2023 - 2024 Discounts or Coupon Code Promotions that offer Bargain Deals to save some of my hard earned cash is important to me.

I work hard all year long for my paychecks, and I choose software that can find me every tax deduction possible to lower my taxable income. Therefore, it only makes sense that I make every effort to save some cash on my income tax software purchase as well.

TurboTax Online Launch Date:

Fist off I'd like to say that I am pleased to announce that the TurboTax Launch Date for Online Tax Preparation products is scheduled for 11/28/2024, and this November release date comes with a substantial $20 or more discount on TurboTax Deluxe, Premier, and Self Employed tax preparation editions. Get them here November 28th 2023 for your April 15th tax filing due date.

Why TurboTax Is The Top Selling Brand

In my business as a Certified Public Accountant (CPA) and tax professional I have frequently been asked the question, "what is the best online tax filing software brand?". This question is always intriguing to me as well. Fact be told TurboTax Online has been the dominant choice, and continues to increase market share.

Last tax season 2023, TurboTax Online sales posted record gains as competition like H&R Block faltered in their footsteps.

Now right away I have to say that many of the products on the market today are capable of helping you prepare a simple 1040 tax return.

With that said, it's important to know that when your taxes get complicated with investments and tax deductions, you need one of the more robust brands to properly prepare your taxes - and insure that you are getting the biggest tax refund.

TurboTax not only does that, it guarantees it!

TurboTax Outsells All Other Online Tax Filing Software

I have tried just about every major tax software brand on the market these days, and what I have found is that they have different strengths and weaknesses. Regardless of that, there are products that stay on top every year in sales and satisfaction results. Our Top Brand Ratings

Intuit TurboTax
H&R Block
TaxAct
eSmartTax
OnePriceTaxes
FreeTaxUSA

Choosing a tax software brand that will work well for you doesn't have to be a lucky roll of the dice.

I have ranked some of the top online tax software choices here so you can see how I think they stand up against each other.

TurboTax Software Sales Outlook for 2024

There is a lit fire under Intuit as it stokes up its TurboTax brand for another record breaking year. Last year, TurboTax racked up a substancial increase in online tax preparation sales.

April 25, 2023: Intuit Reports 6 Percent Increase in TurboTax Online Units: Raises Full-year Consumer Group Guidance Range.

Intuit Inc. (Nasdaq: INTU) released the second and final update for its fiscal year 2023 consumer tax offerings. Season-to-date through April 21 2023, total TurboTax Online units increased 6 percent and total TurboTax units rose 4 percent versus the comparable previous-year period. This bodes well for TurboTax 2024 sales predictions

With these tax season results, Intuit now expects full-year fiscal 2023 Consumer Group revenue growth rate of 12 to 13 percent, exceeding previous guidance range of 7 to 9 percent. TurboTax Live delivered a great new experience expanding the TurboTax brand for the needs of tax filers seeking a tax pro's advice by their side. This virtual assisted tax preparation experience encompasses nearly 2,000 certified tax professionals. TurboTax Live presents long term growth in this market share.

Season through April 22, 2017
Season through April 21, 2023
Change Year-Over-Year

TurboTax Seasons Compared 2017 - 2023 Federal Units
Year to Date	April 22, 2017	April 21, 2022	%
TurboTax Online	28,113,000	29,814,000	+6%
TurboTax Desktop	5,295,000	5,030,000	-5%
TurboTax “simple tax returns only”	1,206,000	1,169,000	-3%
Total Units Sold	34,614,000	36,013,000	+4%

A total TurboTax growth increase over the full product line was seen as a big win, and why wouldn't it be. As they gained a significant market share percentage early in the tax season, 2024 looks to repeat.

The bulk of the sales increase came from the do-it-yourself category for TurboTax Online tax Software.

TurboTax is a great all-around suite of online tax preparation products that can meet the needs of pretty much any tax filing situation.

It is the best selling online tax software brand on the market today, as it has been for a very long time.

Plus with this years TurboTax Discount Offers, you can get a bargain deal on your tax preparation process right here!

TurboTax Forecasts Its Future Sales

TurboTax states that it is in its third year of a multi-year journey as they begin to see a rapid change. Americans taxpayers are opting for the online tax preparation experience as the method of choice for preparing their taxes.

A influx of innovative tax tools and apps link together to create a much better financial management experience for TurboTax users.